Every Step Matters

Raise a thriving child,one gentle step at a time.

FirstSteps is your AI parenting companion, tracking development, sleep, nutrition and milestones from conception through age six, with warm, evidence-based guidance whenever you need it.

A trusted companion from bump to big school

Private by design Evidence-based Never a diagnosis
A parent and child at the start of their journey with FirstSteps

Growth on track

+0.4kg this month

Lumi

Ask me anything ✦

First steps!

Milestone unlocked

6

Years covered

Pregnancy to age 6

10

Development domains

Tracked continuously

100+

Milestones

Age-mapped & gentle

24/7

AI guidance

Lumi is always awake

Made for these moments

The little moments that mean everything

Every giggle, first step and proud little grin. FirstSteps helps you notice them, nurture them, and hold onto them.

A baby boy laughing with delight
A giggling baby enjoying mealtime in a high chair
Two happy toddlers playing together with building blocks
A laughing toddler girl
A joyful group of young children playing together
Children jumping and playing happily outdoors
One path, every stage

A companion that grows with your child

From the first hopeful thoughts to the school gates, FirstSteps meets you exactly where you are.

A child at the planning a baby stage
Planning

Planning a baby

Fertility insight and a calm, informed start before the journey even begins.

A child at the expecting stage
Pregnancy

Expecting

Week-by-week guidance, gentle reminders, and reassurance through every trimester.

A child at the newborn stage
0 to 3 months

Newborn

Feeding, sleep and those first precious milestones, tracked without the worry.

A child at the infant stage
3 to 12 months

Infant

Growth curves, nutrition and play that grows with your baby month by month.

A child at the toddler stage
1 to 3 years

Toddler

Language, movement and behaviour, celebrated and gently watched for early signs.

A child at the preschool stage
3 to 6 years

Preschool

Focus, social skills and school readiness, all in one supportive place.

Everything in one place

One platform for the whole of childhood

Powerful, gentle tools, presented the way you actually live them, one moment at a time.

Developmental tracking across 10 domains

Whole-child view

Age-mapped expectations

Whole-child view

Developmental tracking across 10 domains

Motor, language, cognitive, social-emotional and more, monitored continuously so you always see the full picture, not a single number.

  • Age-mapped expectations
  • Domain-by-domain insight
  • Strengths, never just gaps
Learn more about Developmental tracking across 10 domains
Milestones, mapped to your child’s age

Never miss a moment

100+ age-mapped milestones

Never miss a moment

Milestones, mapped to your child’s age

A living checklist of what’s coming next, from first smiles to first words, with warm prompts and zero pressure.

  • 100+ age-mapped milestones
  • Capture the memory
  • Gentle “coming soon” nudges
Learn more about Milestones, mapped to your child’s age
Growth tracking that reads like a story

Healthy by the numbers

WHO-style percentile curves

Healthy by the numbers

Growth tracking that reads like a story

Height, weight and head circumference plotted on clear percentile curves, so trends speak louder than any single visit.

  • WHO-style percentile curves
  • Trend-first, not alarmist
  • Shareable with your doctor
Learn more about Growth tracking that reads like a story
Sleep, finally making sense

For the 3am moments

Night & nap rhythms

For the 3am moments

Sleep, finally making sense

Log nights and naps and watch patterns emerge, with calm, age-aware guidance for the seasons that feel impossible.

  • Night & nap rhythms
  • Age-aware sleep guidance
  • A calmer bedtime, together
Learn more about Sleep, finally making sense
Nutrition guidance for every stage

From first bites onward

Stage-by-stage feeding

From first bites onward

Nutrition guidance for every stage

Feeding plans and food ideas that adapt as your child grows, from milk to first foods to fussy-eater years.

  • Stage-by-stage feeding
  • Allergy-aware ideas
  • Real-food, real-life portions
Learn more about Nutrition guidance for every stage
Your AI coach, awake at every hour

Meet Lumi

Personalised to your child

Meet Lumi

Your AI coach, awake at every hour

Ask anything, from sleep regressions to picky eating to a worrying cough, and get warm, grounded answers tailored to your child.

  • Personalised to your child
  • Evidence-based & kind
  • Always one tap away
Learn more about Your AI coach, awake at every hour
Focus & Attention Center

Flagship

Focus & teacher check-ins

Flagship

Focus & Attention Center

Build attention skills through playful check-ins, goals and gentle insight, bridging home, school and play.

  • Focus & teacher check-ins
  • Goals, badges & journey
  • Myth-busting, not labelling
Learn more about Focus & Attention Center
Early awareness, including ADHD traits

Early, gentle, never a diagnosis

Attention & ADHD awareness

Early, gentle, never a diagnosis

Early awareness, including ADHD traits

Supportive signposting around attention (including ADHD-style traits), speech and social development, gentle indicators that help you ask the right questions early and know when to talk to your pediatrician. Never a diagnosis.

  • Attention & ADHD awareness
  • Helpful guidelines, not labels
  • Reminders to talk to a doctor
Learn more about Early awareness, including ADHD traits
Vaccinations & smart reminders

Never miss a date

Age-based vaccine schedule

Never miss a date

Vaccinations & smart reminders

A complete, age-based immunization schedule with gentle in-app reminders, so a due or overdue vaccine never quietly slips by. Plus reminders for the moments that matter.

  • Age-based vaccine schedule
  • Due & overdue reminders
  • One tap to mark complete
Learn more about Vaccinations & smart reminders
A kind parent community

You’re not alone

Safe & moderated

You’re not alone

A kind parent community

Ask, share and celebrate with other parents in a safe, AI-moderated space built for support, never judgement.

  • Safe & moderated
  • Real parents, real wins
  • Reactions, not pressure
Learn more about A kind parent community
Up and running in a minute

How it works

01

Tell us your stage

Planning, pregnant or parenting, set up in under a minute. No child profile required to begin.

02

Track & learn together

Log moments and milestones. FirstSteps turns them into a clear, reassuring picture of your child.

03

Get guidance that fits

Lumi and the platform surface the right insight at the right moment, gentle, personal, always evidence-based.

Built on trust

Made for tired parents, held to a high bar

Private by design

Your family’s data is encrypted and yours alone. We never sell it, ever.

Evidence-based

Guidance grounded in paediatric and developmental science, written in plain, kind language.

Never a diagnosis

We surface awareness and the right questions to ask. We never label your child.

Warm, not clinical

Built to reassure tired parents at 3am, not to add to the worry.

A missed day is never a failure.

FirstSteps is here to reassure, not to nag. Gentle, judgement-free, and always on your side.

Privacy by design

How we protect your family’s data

Sensitive by nature, treated that way. No third-party ads or tracking, ever.

Encrypted end to end

Your family’s data is encrypted in transit and at rest.

Never sold, no ads

We never sell your data or use it for advertising.

Children come first

A child’s information is never made public and never profiled.

Yours to delete

Export or permanently delete everything, any time.

Read our Privacy Policy and Children’s Privacy notice.FirstSteps is a supportive tool, not a medical device, and never diagnoses.